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Viewlocity Expands Into North Asia
Announces Strategic Hong Kong Appointments

Sydney, Australia, 01 October, 2005 - Continuing its rapid Asia Pacific expansion, supply chain software company Viewlocity, announced today the opening of a new office in Hong Kong.

Viewlocity has appointed Bryan Lockyer to lead the office, as director of business development for North Asia. Mr Lockyer will report to Fadi Geha, Viewlocity’s managing director for Asia Pacific based in Sydney.

“Hong Kong is a gateway to China, which is one of the most dynamic logistics markets in the world. Bryan will be responsible for opening that gateway and building our presence in North Asia. His significant experience and strong connections in Asia will prove invaluable,” Mr Geha said.

The announcement follows the opening of Viewlocity’s Singapore office in January this year.

Before joining Viewlocity, Mr Lockyer was the director of global business development for PayGlobal Ltd, an enterprise software company focused on scheduling, rostering and staffing innovations. Mr Lockyer led PayGlobal’s international expansion in Asia and is credited with increasing their sales and developing a significant partner and reseller market.

“The timing to take Viewlocity’s adaptive supply chain products into Asia is perfect. Asia’s vast manufacturing and logistics market is quickly advancing and ready to optimise their supply networks. I am excited about the opportunity to join at such a dynamic time,” says Mr Lockyer.

“Intensifying competition is causing North Asian businesses to seek and find more cost effective ways to manage their complex supply chains.

“Viewlocity aims to meet this need using its Supply Chain Sense and Respond software applications software,” Mr Lockyer said.

About Viewlocity
Viewlocity provides supply chain management software that helps enterprises execute operations more effectively. Our software suite is comprised of visibility, event management, and optimisation components that enable companies to optimise their use of assets and monitor supply chain processes for exceptions. When exceptions occur the optimal response can be determined, minimising disruption to the business. As a result, Viewlocity's customers can run their businesses with significantly smaller reserves of inventory, capacity and people, while improving service levels. To find out how companies use Viewlocity's products to improve their operations, visit www.viewlocity.com.

For further information:

Michelle Tong
Red Agency
+61 02 9955 7877
michelle.tong@redagency.com.au

   
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