Management Team

Chris Anderson, President

Chris Anderson is a seasoned technology executive who brings more than 20 years of experience in the transportation management industry to his current role as President of Viewlocity Technologies.

As President, he is responsible for driving the day-to-day product and sales operational areas, including directing the operations and strategies of the sales, marketing and product teams for Viewlocity’s Supply Chain Management software.

Prior to assuming his leadership role at Viewlocity, Chris oversaw the professional services team at Varsity Logistics, a Viewlocity sister company.  During his nine-year tenure he was responsible for hundreds of customer deployments and custom integrations maintaining a customer retention rate of 95%.

Before joining Varsity, and now Viewlocity, Chris held various product management positions with Capstan Systems, DHL Worldwide Express, and Form + Surfaces.

A native of the San Francisco Bay Area, Chris attended both under graduate and graduate school at San Francisco State University.


Mike Parrilli, Vice President of Sales

As Vice President of Sales, Mike Parrilli leads the sales team responsible for making Viewlocity’s Supply Chain Management Software an industry leader.

When he joined Viewlocity in 2014, Mike brought with him a long history of sales success. Mike’s prior experience includes sales and sales management positions at Varsity Logistics, a Viewlocity sister company, as well as Lanier Business Products, Datapoint, Micro General, Alternative Mailing Systems and Pitney Bowes.

Mike’s commitment to software and deep understanding of the supply chain management industry make him a trusted partner for companies that are challenged with managing large complex supply chains.  Mike holds a BS Degree from St Norbert College.

Vincent Taravella, Director of Business Development

As Director of Business Development and Marketing for Viewlocity, Vincent Taravella holds primary responsibility for managing and cultivating the Viewlocity business partner network and strategic alliances.

With more than 10 years experience in channels management, business development and marketing, Vince’s appointment to this role reflects his relationship building and marketing skills and experience in the supply chain software industry.

Previously, Vince served as Director of Channel Sales and Marketing at VAI (Vormittag Associates, Inc.), overseeing VAI’s North American channel sales force, strategic alliances and third party relationships. Under his leadership, VAI experienced tremendous growth via the channel network with a majority of the company’s new business directly attributable to channel sales.

Vince holds a Bachelor of Science (BS) degree in Business, with concentration in Marketing from Long Island University, School of Business, College of Management.